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TATA Tea’s Jaago Re initiative drives the idea of pre-activism. As concerned Read more about the Jaago Re campaign. Alarm Bajne Se Pehle Jaago Re!. “Alarm Bajne Se Pehle, Jaago Re,” (wake up before the alarm rings) – and .. jaago re “In our voting campaign, we facilitated voter registration. Social Samosa takes a look at some of the best Jaago Re campaigns over the years which touched upon sensitive issues.

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Stop the next disaster from happening! JaagoRe

The campaign, introduced inworks with NGOs and other non-profit organization to raise awareness for specific causes around Indian general elections. The focus of Tata Tea’s JaagoRe campaign has varied through the years.

Khilana Jxago was primarily aimed at establishing the fact that corruption can be combated if the citizens of the country did not engage in bribery. Through a websiteusers we encouraged to share Anti-Corruption messages, take pledges against paying or receiving a bribe, and confess if they had paid a bribe. Jaago Re encouraged citizens to talk about the positive stories surrounding India and share a message of positivity with the rest of India.

Tata Tea’s new Jaago Re campaign urges India to pre-act, not react

Jaago Re continued on a platform of positivity to ” Simplify “, where though partnerships with Subject Matter Experts, it would attempt to offer deeper insights on important matters in newspaper headlines. This may enable a deeper understanding of the issue at hand and could help citizens get to the root causes and therefore solutions to problems.


Simplify was launched on ” www. Content was created on this platform to simplify and educate readers on their rights camapign obligations in dealing with the Indian Police, and to make readers aware of their legal rights and duties. With Women’s Rights and safety at the forefront of most Indians’ minds and the Delhi Rape incident, JaagoRe shifted to a more women centric platform to launch ” Choti Shuruaat “.

The objective of this campaign was to encourage individuals to make small gestures of change towards eliminating preconceived notions that cause Gender Stereotyping. Balkito create a public service announcement broadcast on television.


In this infomercial, Shah Rukh pledged that he would places names of actresses in his movies, before his own – a trend that was yet unseen in conventional Bollywood cinema till date. As on date, Shah Rukh has maintained this jaaggo with his new move, Chennai Expresscarrying is name after that of xampaign movies female lead, Deepika Padukone.

In addition, JaagoRe launch a pledge drive in partnership with Breakthrough – an NGO credited for creating the Bell Bajao Campaign – driving individuals towards making pledges to eradicate gender stereotypes.


Overpledges have been created till date.

The current Jaago Re campaign has centred on women’s empowerment. The JaagoRe campaign has been well received both by media and by the audience.

Industry watchers credit the campaign with increasing recall and monthly market share [1]. From Wikipedia, the free encyclopedia. Founded Area served.

A Look Back at the 10 Years of Tata Tea’s Jaago Re | Adage India

This article has been nominated to be checked for its neutrality. Discussion of this nomination can be found on the talk page. May Learn how and when to remove this template message. Retrieved from ” https: Elections in India Tata Advertising campaigns Indian television commercials Voter turnout organizations.

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