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“TWO WAYS A WOMAN CAN GET HURT”: ADVERTISING AND VIOLENCE. JEAN KILBOURNE. TRUE WOMEN AND REAL MEN. Most of us like to think of. Jean Kilbourne. Sexualization of Women. People’s Sexiest Man Alive annual issue; Abercrombie & Fitch and Hollister bags; Calvin Klein Ads. Jean Kilbourne,(born January 4, ) is a feminist author, speaker, and filmmaker who is internationally recognized for her work on the image.

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“Two ways a woman can get hurt” by Jean Kilbourne Essay

We use cookies to give you the best experience possible. How and why sex and violence is used to represent women in advertising?

hurrt In our competitive world of business and products, the sale is the highest goal for the companies and the most effective so far tool to raise it is throughout the advertisement. The sellers are willing to pay a big money for a short message that will be watched by the potential viewers.

The industry consider an add as effective when brings to the sale of the product. Nevertheless, in the world where the potential financial resources of viewers are limited, the immediate sale of the product will only occur if a specific add win over tens or hundreds of others watched at the same day by the same viewer.

Therefore, the advertisement must be original and appealing to be able to persuade the viewers to buying the product. Another problem for advertisement is the limited memory of the viewers. For that reason, the marketing people concentrate on creating images that will not be easily forgotten. If the add drew the attention of the viewer there is a big chance the product for gaining a prospective buyer.

The easiest way to do that of is to link the product with the ideas that all people are familiar or the opposite: Therefore, the sex and attributes of gender as well as violence are so widely used in a modern world of advertisement.


The advertisement researchers know that neutral scenes do not stay in our memory as long as violence and sex scenes. Soon follow the rules, the girls wear dresses and play the dolls while all boys have short hairs and play with guns and cars. The little girls are taught from the young age that females are sensitive, gentle, and nice.

These girls grow the women who believe that to be good wives they must depend upon men and that their role in a relationship with a man is passive. The men are believed to be protectors of family, the person that held responsibility for the financial wealth of a family. Our culture demands from men to be strong and independent even to be aggressive while the women must be weak, nice, and good looking.

The advertisement people use that and twl ready social formulas hurh create links with the images of the objects. The sex and human body are presented in such ways that become hurg while the real object is suggested to give man fullness, make him more beautiful and happy.

The physical attractiveness of women is stressed almost everywhere. The woman should be beautiful, young looking and the most important — slim. Most advertisements of feminine products seem to suggest women should use a given product to look more attractive for her man. This is huge industry tells women what they should do or they should not do this way creating new markets or eliminating competition. Another way the woman is presented in advertisement is as a prospective victim.

“two ways a woman can get hurt” by jean kilbourne by brenda lomeli on Prezi

Perhaps is simply designed to get our attention by shocking us and by arousing unconscious anxiety. Or perhaps the intent is more subtle and it is designed to play into the fantasies of cqn and even rape that some women use in order to maintain an illusion of being in control.


Whatever reason is for violence on women being shown; it creates the image of a women as being not equal to a man and deserving to be treated violently womsn of her feminine side that is seem in our culture much worse then a masculine side. In the conclusion, the media demand from women not only perfectly looking but also subordinate to a man. They suggest that a true woman will always do whatever takes to milbourne positive relationship to a man whatever it takes: Accessed December 31, Leave your email and we will send you an example after jsan hours If you contact us after hours, we’ll get back to you in 24 hours or less.

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